Go Vegan, Go Viral
It’s International Vegan Day and at right now it is estimated by The Vegan Society that there are just over 600,00 vegans in the UK whilst 49% of the Irish population would consider going full-time vegan. As people become more health and eco-conscious they are turning to a meat-free, flexitarian, vegetarian and vegan way of eating. Between the years of 2014 to 2018, the number of vegans in the UK quadrupled and the demand for meat-free food increased by 987% in 2017.
This is why a solid strategy with strong and diverse content is key to catching and utilizing their interest. An article published by Vice outlet Munchies This Is Why Millennials Are All Turning Vegan quoted PBN writer Maria Chiorando saying: "I think social media is a huge driver of veganism and this may tie into why it is more prevalent among younger people. The vegan hashtag and Instagram accounts promoting healthy lifestyles are hugely popular."
Take your best-seller and make it vegan
If the idea of Veganism is a little foreign to you, take comfort in the fact that the big players are well and truly playing in the game and taking their icon dishes and giving them a vegan transformation. KFC, one of the most famous meat-based fast-food chains in the world recently trialled animal-free options created by plant-based company Beyond Meat in a US branch. The vegan nuggets and boneless wings sold out in 5 minutes and were described by KFC as a 'Kentucky Fried Miracle’. They are now being rolled out worldwide.
Earlier this year another major player in the fast-food market Burger King launched its “Impossible Whopper” with Beyond Meats main competitor Impossible Foods. It is their traditional and well-known Whopper but with no meat, along with their catchy slogan “100% Whopper, 0% Beef”. This concept alone is interesting for other hospitality businesses. Do you have a special, a go-to for your customers that you could transform into a vegan option? It’s worth a thought and it’s working.
Don’t forget Delivery
Food delivery company Deliveroo in Ireland recorded an 85% increase in the number of orders for vegan food, as well as a 30% increase in the number of restaurants that offer vegan dishes on its app. Millennials who are large drivers of the vegan movement move fast, want the best and want it now. Whilst this is still a growing area these high demand lifestyles are driving it forward at a rapid pace. Driving awareness and bookings during peak times to accommodate this is just one of socials many benefits.
There are still things that we are yet to discover about the Vegan movement but one thing we do know is that if you want a voice in the vegan game you are going to need Social Media!