Imagine your Business could be seen by 500 million users?
Updated: Nov 26, 2019
Recently released figures state that currently in 2019, there are 500 million daily active users on Instagram stories.
With a potential of that many people looking at your content, it is a key factor to include in your Digital Marketing.
We are going to be looking at three different benefits of Instagram stories.
The idea behind Instagram stories is simple, to share moments from your day quickly and easily.
Instagram stories provide you with a tool to diversify your content without affecting your finely curated feed, which we suggest is posted from SocioConnect, wink wink, nudge nudge. In a series of photos and videos, you can bring your followers on a journey behind the scenes in the kitchen during a busy lunchtime, showcase the fresh produce on delivery day, show-off fresh out of the kitchen food photos, repost user-generated content by customers and much much more.
So let’s get into the marketing benefits.
Instagram stories increase visibility. When you publish a story on your Instagram it appears at the top of the screen through Instagram’s algorithm, it will automatically show your story to users that are most likely to engage with it. Comparing statistics from before and after the introduction of Instagram Stories in 2016 suggests that people spend almost 50% more time in the app because of Stories.
Instagram stories main call to action is to visit your profile to learn more about the brand. Over 200 million Instagram users visit business profiles every day. If you really want to take it up a notch though we suggest doing your research on your audience and what they like and dislike. To see your audience, of course, you can go to insights on Instagram. If you are on SocioConnect, visit the performance tab (as shown below).
But where it gets really cool is SocioConnects's Top Contributors.
This shows the specific series of events or posts leading to your greatest opportunity. What does this mean? Well, for example, let's say you are a franchise owner of a corner shop brand, you own a number of shops in London. Instead of posting random stories on Instagram to improve your digital presence, you research your audience to really get it right. By looking at SocioConnect and see that you are seeing increased engagement in one of your stores on Fridays as there is a local pub that holds a concert. So now, what you do is you engage with the pub and highlight the up and coming act along with pre and post-concert snacks from your store.
You learn from your analytics and you use your knowledge to inform your content.
Instagram stories add diversity to your account by being real-time, and in the now. Instagram stories can add an extra organic and personal feel to your business. Don’t forget you also highlight your wonderful customers by reposting their stories in yours… @bread41dubllin in Ireland does a great job of this and creates a great sense of community with their posting and customers feel rewarded.
That's the learning this week folks, see you again in 2 weeks!